Camp Fire Partners with the Movie SHAZAM! for Absolutely Incredible Kid Day®

Camp Fire has partnered with the upcoming New Line Cinema movie SHAZAM!, based on the DC character and distributed by Warner Bros. Pictures, to celebrate Absolutely Incredible Kid Day® on March 21 because every kid is a superhero!

SHAZAM! and Camp Fire are asking adults throughout the country to send notes, emails, letters, texts or videos to the kids in their lives on March 21 and tell them why they are incredible. Fun for all ages, the superhero action adventure SHAZAM! – the premiere sponsor of this national holiday – opens in theaters on April 5.

Camp Fire has been an inclusive, innovative leader in youth development since 1910. It founded Absolutely Incredible Kid Day® in 1997 to inspire, encourage and uplift our nation’s youth. Today, Camp Fire’s 53 councils, located in 25 states and Washington D.C., will engage their communities online and offline to participate in this powerful holiday. Notable past participants in Absolutely Incredible Kid Day® include former presidents Bill Clinton and George W. Bush, Oprah, Pro Football Hall of Fame Inductee Jerry Rice and U.S. Astronaut and former Senator John Glenn.

“The opportunity to partner with a Hollywood film such as SHAZAM! for Absolutely Incredible Kid Day® provides Camp Fire an excellent opportunity to reach and celebrate even more of our country’s exceptional youth,” said Cathy Tisdale, president and CEO of Camp Fire.

Additionally, as part of this year’s celebration, Camp Fire will select three Incredible Kid honorees to experience two exciting, all expenses paid trips to Kansas City and Los Angeles. At the Absolutely Incredible Kid Day® Benefit Luncheon on March 1 in Kansas City, the selected Incredible Kids will be recognized and honored at the event, keynoted by Kansas City Chiefs legend Will Shields. The lucky Incredible Kid honorees will also be flown to Los Angeles for a VIP luncheon on March 24 to celebrate incredible kids everywhere with cast members from SHAZAM!, and enjoy a special screening of the movie before it is released in theaters.

Celebrate the incredible kids in your life with the hashtags #AIKD #KidDay and #ShazamMovie.


We all have a superhero inside us, it just takes a bit of magic to bring it out.  David F. Sandberg directs New Line Cinema’s SHAZAM!, starring Zachary Levi as the titular DC character and Asher Angel as his younger self, Billy Batson, who, by shouting out one w

ord—SHAZAM!—goes from streetwise 14-year-old foster kid to adult Super Hero.  Still a kid at heart, he’ll need to master his newfound super-powers quickly in order to fight the deadly forces of evil controlled by Dr. Thaddeus Sivana, played by Mark Strong.

SHAZAM! also stars Jack Dylan Grazer, Oscar nominee Djimon Hounsou, Faithe Herman, Grace Fulton, Ian Chen, Jovan Armand, Marta Milans and Cooper Andrews.  Produced by Peter Safran, the film is firmly set in the DC universe but with his own distinctly fun, family-centric tone, with a screenplay by Henry Gayden, story by Gayden and Darren Lemke, based on characters from DC.  Shazam was created by Bill Parker and C.C. Beck.  Jeffrey Chernov, Christopher Godsick, Walter Hamada, Geoff Johns, Adam Schlagman, Richard Brener, Dave Neustadter, Dany Garcia, Hiram Garcia and Dwayne Johnson served as executive producers.

Set for release on April 5, 2019, SHAZAM! will be distributed worldwide in 2D and 3D in theaters and IMAX by Warner Bros. Pictures.  It is rated PG-13 for intense sequences of action, language, and suggestive material.

February 22, 2019

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