The Footwear Brand Will Donate $25,000 to Help Connect Future Generations to Communities and Nature Through Camp Fire Programs in the U.S.
KANSAS CITY, Mo. (AUG. 7,2023)– Inclusive national youth development organization Camp Fire announces its partnership with Teva®, a division of Deckers Brands (NYSE: DECK) for International Youth Day on Saturday, August 12, 2023.
To celebrate International Youth Day, Teva will donate 100% of the marked retail price from sandal sales on August 12—up to a total guaranteed donation of $25,000—to Camp Fire, a nonprofit dedicated to connecting young people to the outdoors, to others, and to themselves.
“In our view, there’s nothing more important to the development of young people than to have a connection to and experiences in nature,” said Anders Bergstrom, Vice President, Global GM of Teva Footwear at Deckers Brands. “It celebrates their humanity, allows for wild play, and draws them together as a community. We love what Camp Fire stands for, and wanted to directly support their mission and the young people they represent across the country for this year’s International Youth Day and our 2023 Giveback with a Purpose Campaign.”
Camp Fire was founded in 1910 and envisions a world where all young people have equitable opportunities to thrive. Camp Fire works to remove barriers to its programs—overnight and day camp, afterschool, and more—and create safe spaces where all young people can have fun and be themselves.
“It’s exciting to work with partners like Teva that also prioritize innovation, self-discovery, and community and nature connection and that also care about environmental stewardship and justice, ” said Greg Zweber, Camp Fire National Headquarters CEO. Together, we’ll support youth across our 46 affiliates in 24 states.”
This campaign will run one day only – Sat. Aug. 12, 2023; shop to support at Teva.com.
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In 1984, Teva created the world’s first sport sandal on the banks of the Grand Canyon. The brand outfits free-spirited adventure-seekers all over the world with versatile, modern outdoor footwear. In 2020, Teva committed to reducing the brand’s environmental impact by ensuring 100% of its iconic straps are made with recycled plastic, so future generations can continue exploring the wild world around them. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.
About Camp Fire
Growing up is hard. That’s why Camp Fire connects young people to the outdoors, to others, and to themselves. Founded in 1910, Camp Fire was the first nonsectarian, multiracial organization for girls but today is an inclusive national youth development nonprofit that serves all young people. By creating safe spaces where young people can have fun and be themselves, its 46 affiliates in 24 states provide affirming, year-round, youth-driven experiences—school day programs, afterschool programs, leadership programs, and camps and outdoor education—that enable youth to develop essential skills that have long-term benefits and make a positive social impact on the world.
For more information please contact:
Erin K Risner, Senior Director of Marketing & Communications, Camp Fire National Headquarters, 913.289.4773, email@example.com