absolutely incredible kid day®

#KidDay 2026 is March 19th!

Want to buy a #KidDay shirt? 👚

Absolutely Incredible Kid Day® is a feel-good national holiday designed with one simple goal: to encourage and lift up young people.

Camp Fire founded this holiday in 1997 because growing up is hard. This annual holiday is celebrated every third Thursday in March (March 19, 2026).

Anyone can join! It’s easy and free. Join millions of others across the U.S. and tell a young person in your life why they matter and what makes them amazing.

Your words are powerful. Encourage a young person. Make an impact.

Fun fact: This year #KidDay coincides with our 116th birthday!

images of kids with fun colorful cut outs

#KidDay has reached 115+ million people over the past seven years with past sponsors like Amazon Studios, Warner Bros., and Disney Studios/20th Century Fox.

Participants have included notable individuals and brands, from Hallmark (here, too) and Bounty Paper Towels to Harrison Ford, Jonathan Bennett, Jaymes Vaughan, Official T Lopez, James Derrick, Oprah, Pro Football Hall of Fame Inductee Jerry Rice, U.S. Astronaut and former Senator John Glenn, and former presidents Bill Clinton and George W. Bush.

Interested in being a national partner or sponsor? Email erin.risner@campfire.org.

Say It

Write It

image of a phone ready to record a voice memo

record It

Participating in #KidDay #AIKD is a simple, meaningful way to let young people know how much they are appreciated. Words are powerful. Young lives are changed by this day and the simple act of your encouragement, love, and kindness.

Here are some resources to help write a kid in your life: